Tuesday, March 1, 2011
Smallville Promotional Tie-ins
In 2008, The CW entered into a partnership with makers of the Stride brand of chewing-gum to give viewers the opportunity to create their own Smallville digital comic. The writers and producers developed the comic's beginning and end, but are using the viewers to provide the middle. The CW began their tie-in campaign with the March 13, 2008 episode "Hero", where Pete develops superhuman elasticity after chewing some kryptonite-infused Stride gum. Going to The CW's website, viewers vote on one of two options—each adds four pages to the comic—every Tuesday and Thursday until the campaign officially ended on April 7, 2008. For season seven, Smallville teamed-up with Sprint again to bring Sprint customers "mobisodes" featuring Clark's cousin Kara.